Client:
AKV St. Joost
Year:
2014

Life is full of beautiful, small things that people overlook a bit too often. I think it’s especially those things that we should appreciate more, because it’s the small things in life that make the biggest difference!

The Little Moose Project is a project about those small things, for example when you hear a song that reminds you of someone; or simply the thought that the sun will rise every morning no matter what. This project was a school assignment, where I had to re-brand a product that was important to me. I choose this tiny model of a moose, because even though it doesn’t really do anything it always makes me a tiny bit happier than i was before. That’s what it’s been doing for a long time already; doing nothing but put a smile on my face every once in a while. That was my starting point: the small things in life that for some reason always manage to make you smile.

The end product is a small book with 100 things that make you happy; when you buy the little moose you get this book along with it and it’s meant to put somewhere in sight, for example on your desk or by your bed. From then on it will make your life a tiny bit better everytime you spot the little moose, and even better if you remember one of the 100 things from the book. A perfect gift for yourself, or for someone you care about.

Apart from the book I also made a casemovie, a series of posters and an app concept.